After the success of gangnam style PSY is back with another hit. ‘I LUV IT’ M/V. Park Jae-sang known professionally as Psy.stylized PSY, is a South Korean singer, rapper, songwriter, and record producer. Psy is known domestically for his humorous videos and stage performances, and internationally for his hit single “Gangnam Style”. The song’s refrain was entered into The Yale Book of Quotations as one of the most famous quotations of 2012. Park Jae-sang was born on December 31, 1977, to an affluent family in the Gangnam District of Seoul, South Korea. His father, Park Won-Ho, is the executive chairman of DI Corporation, a manufacturer of semiconductor manufacturing equipment listed on the Korea Exchange. His mother, Kim Young-hee, owns several restaurants in Gangnam.